# FarmHub — Full Context

> FarmHub is an operating platform for independent farm operators. It gives aquaponic, hydroponic, aquaculture, soil, greenhouse, education, research, co-op, and multi-site operators one place to coordinate daily work and preserve the record behind production.

## Position

Small team. Serious operation. FarmHub brings daily work, growing insights, and compliance records together so teams can run a serious operation without adding more admin. Independent growers manage sophisticated biological systems and buyer requirements. FarmHub connects production, readings, tasks, and records in one shared view.

The brand promise is: “We don’t make farming easier. We make farmers dangerous.” Dangerous means knowing the operation: understanding what changed, coordinating the next move, and backing up the work with records that can be shared. It does not mean guaranteed outcomes, autonomous decisions, or removing the farmer’s accountability.

## Operating model

FarmHub follows one operating loop:

1. Observe what changed through manual readings, sensor data, field notes, and production activity.
2. Decide what needs attention by surfacing thresholds, stale readings, production gaps, and missing records.
3. Coordinate work through assignments, checklists, production plans, and shift handoffs.
4. Prove what happened by reusing the same operating history for traceability, compliance evidence, reports, and buyer conversations.

The platform connects Today and Work, Production, Environment, Records and Inventory, Compliance and Traceability, and Store and buyer proof. A pH reading can support environment history, threshold context, and audit evidence. A fish mortality record can support batch performance and loss trends. A crop harvest can update a plan, create an inventory lot, and preserve traceable product history.

## Growing methods

Aquaponics manages fish and crops as one connected biological system. Relevant records include nitrogen cycling, fish batches, crop plantings, shared water quality, feeding, mortality, plant nutrition, and harvest timing.

Hydroponics connects nutrient recipes, crop cycles, pH, EC, temperature, humidity, grow spaces, production plans, and harvests. Its workflow is crop-centered and should not be treated as a fish-batch workflow.

Aquaculture tracks fish biomass, stocking, feed, feed conversion, mortality, movements, treatments, water conditions, and harvest evidence by batch and system.

Soil and greenhouse operations connect plantings, inputs, field or protected-crop work, harvests, inventory lots, people, and buyer-ready history.

Mixed farms share farm-level work, locations, inventory, documents, alerts, permissions, and traceability while preserving method-specific crop and fish records.

## Farmer-directed intelligence

FarmHub uses structured farm context so assistance can start with the operation’s real records instead of generic advice. Questions can be grounded in what is active, stale, due, out of range, or missing. Assistance is designed to surface evidence and useful next questions. The farmer remains responsible for operational, food-safety, animal-health, and production decisions.

AI-readiness begins with a trustworthy data foundation: timestamps, ownership, farm and system context, batch and planting relationships, corrective actions, provenance, permissions, and uncertainty. FarmHub’s marketing intentionally treats this capability as support behind the work rather than the headline or a promise of autonomous farming.

## Operators

Emerging commercial operators need a repeatable daily rhythm, fewer disconnected tools, and history that survives the busy season. Established commercial farms need clear ownership across shifts, production and loss visibility, and audit-ready evidence. Multi-site farms and co-ops need comparable local records, permissioned access, and consistent reporting. Education and research programs need real measurements, visible accountability, and operational context around living systems.

## Compliance and trust

Compliance should become a by-product of a well-run shift. Capture a reading, action, lot, treatment, or movement when it happens. Connect it to the right farm, system, batch, planting, person, and evidence. Record the condition, decision, owner, corrective action, and follow-up result. Share only the proof an auditor or buyer needs, for the time they need it.

FarmHub material is operational guidance, not legal advice. Food-safety, environmental, animal-health, labor, certification, buyer, state, local, federal, and international obligations vary. Operators must verify requirements that apply to their own products and facilities.

## Efficiency and loss

Loss is a ratio, not just a red number. Crop loss and fish mortality should be compared with the correct denominator and operating context: planted quantity, stocked quantity, harvested weight, feed, nutrient and input cost, labor, species or variety, production stage, system, and time window. Comparisons should be like-for-like before a variance becomes an operating conclusion.

## Pricing

Sprout costs $0. It includes unlimited verified FarmHub-made sensors, MCP tools and prompts, 120-second sampling, one month of queryable history, seven days of recent raw sensor data, and one active person across the billing account.

Grow costs $25 per month or $250 per year; save $50 per year (17%) with annual billing. It includes unlimited verified FarmHub-made sensors, MCP tools and prompts, 60-second sampling, one year of queryable history, two active people, reports, inventory lots, trace lookup, alerts, and one-time storefront sales. Grow has a 1.5% FarmHub application fee. Using Stripe's standard U.S. domestic card rate of 2.9% + 30¢, estimated card fees are approximately 4.5% + 30¢ per successful card payment.

Pro costs $79 per month or $790 per year; save $158 per year (17%) with annual billing. It includes unlimited verified FarmHub-made sensors, MCP tools and prompts, 30-second sampling, two years of queryable history, five active people, compliance, analytics, integrations, subscriptions, invoices, and coupons. Pro has a 1% FarmHub application fee. Using Stripe's standard U.S. domestic card rate of 2.9% + 30¢, estimated card fees are approximately 4% + 30¢ per successful card payment.

Enterprise is priced through a conversation about the operation’s sites, scale, and support requirements. It includes unlimited verified FarmHub-made sensors, MCP tools and prompts, custom sampling down to the supported firmware minimum, custom retention, and negotiated seats and commerce fees.

Additional active people are $5 per month after the included allowance. A person counts once per billing account even when they work across multiple farms. Sensors have no new-plan overage fee; legacy sensor subscriptions continue until the customer opts into a new plan. Estimated card fees are not guaranteed processing rates: Stripe fees vary by payment method, card type, and country, so actual processing costs may differ. Stripe processing and FarmHub's separate application fee are deducted from seller proceeds. Prices are in USD. Checkout and the current FarmHub API plan registry remain authoritative if configuration changes.

## Field notes

Individual, cited field-note articles live under /resources/. Each teaches the real solution to a specific operating pain point, cites primary sources, and states how FarmHub's platform capabilities apply. This list is generated from the same registry that drives the site's /resources page and sitemap.
<!-- ARTICLES:START -->
### Aquaponics

- [When Aquaponic pH Falls, Read the Alkalinity](https://farmhub.ag/resources/aquaponics-ph-alkalinity): A practical way to read pH drift, alkalinity, source water, and nitrification together—without turning a coupled biological system into a dosing contest.
- [Where Dissolved Oxygen Runs Out First in Aquaponics](https://farmhub.ag/resources/aquaponics-oxygen-aeration): How to reason about dissolved oxygen across fish tanks, biofilters, and root zones, then design monitoring and backup around the weakest point.
- [Seven Checks Before You Choose an Aquaponic Pump](https://farmhub.ag/resources/aquaponics-pump-backup-design): A field guide to flow, total dynamic head, sump capacity, bypasses, maintenance, and backup—because the label on a pump is not its delivered flow.
- [Trace a Yellow Leaf Back Through the Aquaponic System](https://farmhub.ag/resources/aquaponics-nutrient-balance): How to investigate aquaponic nutrient problems without guessing: confirm water chemistry, crop pattern, source water, feed, solids, and lab evidence in order.
- [A Worked Nitrite-Rise Record: What Each Check Rules Out](https://farmhub.ag/resources/aquaponics-nitrite-rise-diagnosis): A worked, hypothetical incident record that uses paired readings and observations to rule out an isolated reading or an ongoing aeration fault, while keeping capacity open.

### Aquaculture

- [The Morning the Fish Stop Feeding in an Aquaculture System](https://farmhub.ag/resources/fish-health-biosecurity-records): A prevention-first record for behavior, feeding, water quality, mortality, stock movements, and veterinary escalation in aquaculture and aquaponics.
- [When feed conversion ratio changes, start with the period](https://farmhub.ag/resources/aquaculture-feed-conversion-ratio): Calculate a comparable period feed conversion ratio, check whether its records support comparison, and investigate what changed without treating one number as a cause.

### Hydroponics

- [Reading Hydroponic EC Without Guessing at Nutrient Balance](https://farmhub.ag/resources/hydroponic-nutrient-solution-records): A disciplined reservoir record that separates total dissolved salts from nutrient balance and makes pH, EC, water use, temperature, and crop response interpretable.
- [The Price of Light in Hydroponic Production](https://farmhub.ag/resources/hydroponic-lighting-dli-economics): A grower-first lighting decision built around canopy measurements, daily light integral, uniformity, heat, controls, and the value of the crop response.

### Cross-segment

- [Beneficial Insects, One Scouting Cycle at a Time](https://farmhub.ag/resources/greenhouse-ipm-beneficial-insects): Biological control works as part of integrated pest management: identify the pest, map pressure, act early, protect compatibility, and record what happened.
- [From SOP to Proof at Shift Change](https://farmhub.ag/resources/farm-sop-shift-handoff): Turn procedures into observable work with triggers, owners, evidence, exceptions, and handoff notes that help the next person make a defensible decision.
- [Aquaponics vs. Hydroponics: Which System Fits Your Operation?](https://farmhub.ag/resources/aquaponics-vs-hydroponics-decision): A respectful decision framework for choosing between coupled fish-and-plant production and direct nutrient management based on skills, market, failure modes, and operating fit.

### Soil

- [Before You Fertilize, Make the Soil Sample Mean Something](https://farmhub.ag/resources/soil-test-sampling-management-units): A field guide to separating management units, collecting representative cores, and reading a soil test without turning one number into a prescription.
- [Place soil-moisture sensors where they represent the root zone](https://farmhub.ag/resources/soil-moisture-sensor-placement-root-zone): Choose representative management zones, depth bands, and in-row locations before treating a soil-moisture reading as an irrigation decision input.
- [Schedule Irrigation With Soil Moisture and ET](https://farmhub.ag/resources/irrigation-scheduling-soil-moisture-et): Use a root-zone water budget, representative soil-moisture readings, and field observations together to decide whether to irrigate, wait, investigate, or adjust depth.
- [Work Through a Daily Irrigation Water Budget](https://farmhub.ag/resources/irrigation-water-budget-worked-example): Use a simple daily root-zone deficit example to track depletion, record the assumptions, and correct the estimate when field measurements disagree.
- [When Irrigation Signals Disagree, Check the Assumptions Before You Water](https://farmhub.ag/resources/irrigation-signals-disagree): Use a short diagnostic sequence when a water budget, soil-moisture reading, rain record, or field observation points to a different irrigation decision.
<!-- ARTICLES:END -->

## Getting started

Start with one real farm and one burden already costing attention. Choose a workflow such as the daily system walk, a crop cycle, a fish batch, traceability, or a shift handoff. Define the smallest useful record, run it during a real shift, identify missing context, and expand only after the first operating loop is useful.

Primary application: https://my.farmhub.ag

Registration: https://my.farmhub.ag/register

Documentation: https://docs.farmhub.ag

Contact: hello@farmhub.ag